At Flowtrix, I led the Databahn project, translating a complex AI data platform into a more structured and enterprise ready digital experience.

The existing website had become a bottleneck rather than a growth driver.

Visually, the site felt outdated and lacked a clear personality. It did not communicate the sophistication of the product or the scale at which it operates. From a positioning perspective, the brand struggled to stand out when compared to modern competitors in the data infrastructure and security space such as Dope Security, Meltano, Fivetran, and other enterprise focused platforms.

DataBahn is an AI powered data pipeline management platform for enterprises working with complex data systems. Its users include CISOs, CIOs, CTOs, data engineers, and security teams who value clarity, trust, and technical depth from the very first interaction.

I began by reviewing the current website to spot gaps in clarity, visual direction, and overall messaging. In parallel, I looked at how other AI and data platforms simplify complexity while still building credibility with enterprise teams.

Databahn is an intelligent platform built at the intersection of structured data and machine driven systems. I chose the dotted pattern as an abstract representation of raw data points, both good and bad, before anything is processed or refined.

The dots symbolize signals that exist in their most unfiltered form, and the randomized binary codes subtly reinforce that the platform operates on logic, structure, and computation. It creates a visual bridge that immediately connects the brand to data without being overly literal. The dark theme was intentional to bring seriousness and a sense of enterprise credibility, while the subtle lighting and depth suggest accuracy, evolution, and platform maturity growing over time.

Success was measured by tracking interactions with the Book a Demo button and the increase in requests submitted through the contact form. These metrics were chosen because they directly reflected user interest, clarity of the offering, and the website’s effectiveness in supporting sales conversations.

User engagement increased by 30 percent after the redesign. Clicks on the Book a Demo button increased by 40 percent, which validated the new visual direction and demonstrated improved clarity and confidence in the platform.

Repositioned a website for Deeptech AI SaaS

In my role as Lead UI/UX Designer at Flowtrix, I spearheaded the design process for various projects, focusing on creating visually appealing and user-friendly interfaces to meet client needs. By leading the team in developing innovative designs, I was able to enhance the overall user experience and drive engagement.

 Through collaboration with cross-functional teams, I ensured design consistency and alignment with project goals, resulting in successful project outcomes.

by leading the design team and establishing a strong design foundation.

Defined the visual direction and built a cohesive web design language, ensuring seamless handovers for project success.

Led design journeys for platforms including 

Solved complex challenges through iterative design processes, brainstorming multiple solutions, and strategic problem-solving.

As a lead UI/UX designer at Vision Labs, I had the incredible opportunity to work on new projects and contribute to the creation of exceptional digital experiences. 

My role primarily revolved around designing digital wireframes, defining visuals, and collaborating with developers to bring these visions to life.

Creating Digital wireframes, | design systems, working closely with developers, | defining visuals and iterations with a product manager

Project requirements often evolved as stakeholders' visions and market demands changed. In response, I adapted and iterated on designs to align with these changing requirements while maintaining usability and aesthetic integrity.

In my role as a User Interface & Brand Designer at Vision Labs, I collaborated with the project manager and marketing team to create impactful social media creatives and printing materials for the KR4ALL project. I also designed Google Ads campaigns that drove over 4200 app downloads and assisted in building landing pages for KR4ALL Citizen and KR4ALL Doctors, contributing to the project's overall success.

As a junior graphic designer at Udaan Flysmart & Hotels, I specialized in creating engaging visual content for an Indian online travel agency.

 My responsibilities included conducting design research, analyzing sales data, and developing brand-focused design patterns.

I successfully designed a range of social media posts and print materials

, leading to a 35% increase in user engagement

 through targeted WhatsApp and Facebook ad campaigns.

I also designed a well-received travel booklet for school educational tours and

 boosted engagement ratios by 15-20% through innovative WhatsApp

 promotions. Collaborating closely with senior designers, I quickly adapted to feedback and consistently delivered high-quality, on-brand designs.

At flowtrix, I led this project and my role covered product thinking, interaction design, and visual direction. I was responsible for shaping how the platform feels during high stakes sales conversations.

Pepsales AI is a sales enablement platform that helps teams personalize live demos based on the target account. It brings buyer insights, call context, and guided prompts into one interface so sales reps can focus on conversations instead of searching for information.

The product is built for B2B SaaS companies where demos directly impact revenue outcomes.

When I joined the project, the product interface and the website were disconnected.

The UI felt unfinished. Visual hierarchy was weak. There was no clear dashboard experience that could confidently represent the product during sales conversations. The website described AI driven demos, but there was no tangible interface shown to support that claim. This created a trust gap.

There was also no structured dashboard experience that could be confidently shown during sales conversations. The product felt like a set of ideas rather than a defined system.

• Sales Engineers running technical demos

• Account Executives leading discovery and qualification

• Revenue leaders tracking demo effectiveness

The first step was alignment. I worked closely with the founder in repeated working sessions to unpack the product logic.

Only after structuring this journey did the interface begin to make sense.

I redesigned the dashboard experience to clearly present:

For the website, I avoided abstract AI claims. Instead, I used structured layouts and strong product visuals to show how the system works.

Note : Iframe Looks smaller Here. Please Do click on the Figma icon below frame to see it on full screen.

I shaped the visual tone to feel calm and composed. A soft mint palette keeps the interface fresh without adding noise. Spacing and centered layouts guide focus naturally, while subtle animations and controlled interactions keep the experience smooth and deliberate.

After launch, engagement around demo related actions improved noticeably. Clicks on “Get a demo” 

Reimagining Personalized Sales Demos

Arnab’s attention to detail and ability to balance aesthetics with usability stood out in every project we collaborated on.

Aisha Verma

Arnab’s design decisions always connect back to the user journey — crisp, intuitive, and well-reasoned.

Repositioned a website for Deeptech AI SaaS

Arnab Dhar